Buyer Conversions

What a Buyer Conversion Is

A buyer conversion record describes the rule that, when matched by a call, produces a paid conversion for the buyer. Each buyer can have multiple conversion records; the first one to match is the one that fires.

Conversion Criteria

The most common conversion criterion is call duration: a conversion fires once the call has been connected for at least N seconds. Other criteria include webhook-driven conversions (the buyer post back a conversion to TrackDrive), RTB-driven conversion with dynamic (revenue and duration)

Revenue

Each conversion record carries a amount granted it meets the criteria specified under buyer’s conversion settings. When the conversion fires, revenue is applied to the call and used in revenue reporting, in revenue caps, and in buyer revenue reconciliation

Business Ranges on Conversions

A buyer conversion can have its own business ranges. This is a second parallel set of hours (separate from the buyer's own business ranges) that scopes the conversion to specific day-parts. This is used when a conversion should only fire during certain hours even if the buyer itself is open 24/7.