How to Create a Buyer Group

What is Buyer Group

Buyer Group is a collection of multiple buyers that can be attached to an offer as a single unit. Groups centralize dial behavior, tier and weight, and group-level caps.

Setup Steps

1. In the sidebar, open Campaigns -> Buyer Groups and click Add A Buyer Group.
2. Fill in Attributes:
   • Name: a label for the group. - Dial Behavior: how calls distribute across the group's buyers (e.g., sequentially, simultaneous).
   • Buyers: select one or more buyers to belong to the group via the multi-select. The selector supports inline buyer creation.
3. Set Tier & Weight if visible
   • Tier: lower tiers are tried before higher tiers when dialing sequentially.
   • Weight: within a tier, higher weights receive proportionally more calls.
4. Configure the group's own caps under the cap section if you want group-level limits in addition to each buyer's individual caps.
5. Click Create Buyer Group.

Using the Group

Once created, attach the group to any offer via the offer's Call Flow / Call Router configuration. The
routing then considers every buyer in the group when the group is reached.

Form Reference

See the "Buyer Groups" article for detailed semantics on dial behavior and tier/weight routing.