Numbers, Tracking, and Attribution

Numbers Attach to Offers

A tracking number points at an offer via its forwarding configuration. When a consumer dials the number, the platform looks up the offer and begins the call flow. A single offer can have many tracking numbers, and those numbers can carry different attribution tokens (traffic source, traffic source ID, and so on).

Ring Pool Numbers

A ring pool is a dynamic number rotation. Instead of showing a single number to a visitor, the site shows a
number from the pool; the pool rotates through many numbers to deduplicate different visitors. When the visitor dials the displayed number, the ring pool resolves the session back to the visitor and fires the offer's call flow with the full attribution.

Attribution Tokens

Attribution tokens are key-value pairs attached to a call to describe where the call came from. The offer and its call flows can branch on token values (using "tokens match" triggers) to route, convert, or reject based on attribution. Attribution tokens persist on the contact, so repeat callers are attributed to their original source.