Payouts Type

Offers

Payouts Type

The payout type is configured on the Campaign Conversion Record, The available payout types are:

  • USD - fixed dollar payout per conversion.
  • buyer_conversion_percent - payout is a percentage of the buyer's conversion value. Used in revenue-share arrangements where the publisher earns a cut of the buyer's paid amount rather than a fixed fee.

Where Payout Amounts Are Configured

The payout configuration is authored as part of the Campaign form's Traffic Source Payout section. Each payout row becomes a business range bound to the offer's payout config, which in turn references one or more offer conversion rules.

Tiered Payouts via Business Ranges

Different payout amounts at different hours or days of week are implemented as multiple business range rows with matching day parts. See the Business Ranges article for how the header row and child business hour rows are authored.

How Payout Is Applied

When a call fires a conversion rule, the rule's payout type and amount (or revenue percentage when using the buyer conversion percent type) are combined with the buyer's configuration to compute the payout dollars. The result is stored on the call.

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