Traffic Source Caps

A Traffic Source Cap limits the volume a traffic source can send within a time window. Traffic source caps share the same infrastructure as buyer caps and buyer group caps.

Cap Types

Traffic source caps support two cap types:

Offer conversion: Caps based on conversions.
Connection: Caps based on connected calls.

Cap Intervals

Each cap type supports four intervals:

Hourly: Resets every hour.
Daily: Resets every day.
Monthly: Resets every month.
Total: Cumulative, never resets.

Concurrency Caps

Traffic source caps also support concurrency caps via associated business ranges. The concurrency limit on a business range restricts how many simultaneous calls from this source can be active at once.

Enforcement

Caps are checked when a new lead or call arrives attributed to the traffic source. Each cap type tracks a limit and a used count per interval. When the used count reaches the limit, further leads are capped.

Traffic Source Caps