Traffic Source Postbacks

Postbacks

Postbacks are HTTP callbacks sent to traffic sources when events occur on their leads. The most common postback is a conversion notification, When a lead from a traffic source converts, TrackDrive fires an HTTP request to the source's postback URL with conversion details.

How Postbacks Work

Postbacks are implemented through the outgoing webhook system. Each traffic source can have one or more outgoing webhook URLs configured (ordered by priority). When a triggering event occurs (conversion, call status change, etc.), the system enqueues an outgoing webhook request with the event payload.

Postback URL Tokens

Postback URLs support token substitution. Tokens like {call_id}, {payout}, {duration}, and custom lead tokens are replaced with actual values before the request is fired. This allows traffic sources to receive data in URL format their tracking system expects.