Transfers and Forwards

Calls

Warm, Cold, and IVR Transfers Are Product Concepts

The platform describes several flavors of transfer in product documentation: warm transfer (agent stays on the line and introduces the buyer), cold transfer (agent drops off), and IVR transfer (the caller navigates a menu to choose a destination).

Forwarded Calls

A call whose status becomes "forwarded" has been handed off to a destination outside of the normal buyer-matching path. Forwarding can be configured on the tracking number (for example, always sending the call to a specific buyer) or expressed as an action step in the offer's call flow. Voice agent calls can also forward via flow actions.

When a call is forwarded through a buyer, the call still records the buyer attribution, the payout, and the conversion, because the buyer is considered to have received the call.

Contact TrackDrive

Questions?

We're here to help. Reach out and a Voice Marketing Cloud Specialist will get back to you.

Email support@trackdrive.com
Request A Demo

Request A Demo.

See how you can improve your marketing and the customer experience with the Voice Marketing Cloud.

Request a demo