Blacklist vs Suppression List

Two Different Tools for Two Different Jobs

TrackDrive provides two distinct mechanisms for preventing contact with a phone number. They are commonly confused, but they operate at different scopes and serve different purposes.

The Blacklist Is Company-Wide

The blacklist is a company-wide list of phone numbers that are prohibited from any form of contact across the entire account. A number on the blacklist will not be dialed by any schedule, will not be matched to any offer, and will be blocked from all inbound and outbound interactions.

Internally the blacklist is the set of Contact records where blocked = true. The blacklist superuser permission.

Use the blacklist when a number should never be contacted by the company under any circumstances: fraud, legal complaints, revoked consent, or known bad actors.

Suppression Lists Are Per-Campaign, Per-Schedule, or Per-Buyer

Buyer Suppression Lists allow narrower, distinctive restrictions. A suppression list is a named bucket of
phone numbers that can be attached to specific offers, specific schedules, or specific buyers. A number on a suppression list is only prevented from contact within the scope of those attachments. The same number remains contactable for everything else.

Suppression lists are managed on the Suppression Lists page, available to administrators with system Campaigns access.

Use a suppression list when a number should be excluded from a specific buyer relationship, a specific campaign, or a specific schedule while remaining available for other campaigns.

Quick Decision Guide

• Never contact this number again for anyone in our company: use the blacklist.
• Do not send this number to Buyer A, but Buyer B is fine: use a suppression list attached to Buyer A.
• This offer has a do-not-call list provided by the advertiser: use a suppression list attached to that offer.
• This schedule should skip a specific cohort of numbers: use a suppression list attached to that schedule.